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Privacy Policy

Welcome to Showroom! Showroom is a styling community for people to discover & share their look for every moment in their lives.  To do that, we show you things we think will be relevant, interesting and personal to you based on your onsite and offsite activity. To provide our Service, we need to be able to identify you and your interests. Some of the things we show you are promoted by advertisers. As part of our service we try to ensure that even promoted content is relevant and interesting to you. You can identify promoted content because it will be clearly labelled.

This Privacy Policy describes what personal information Showroom collects, uses, how this information may be shared, and what choices and rights you have with respect to this information. Access and use of our Platform is subject to this Privacy Policy.

We wrote this policy to help you understand what information we collect, how we use it and what choices you have about it. We welcome your questions and comments on this policy at [email protected]

  1. Collection of Information

We collect information that you provide us, from third parties, and automatically when you use our Platform. We collect information associated with your device using cookies and similar technologies. We may also receive information about your location.

  1. Information You Provide Us – We collect information that you provide us, including your account and profile information, content you send us directly, submit or post to our Platform, your communications, and information you provide to us as part of surveys and contests.
  2. Account and Profile Information – When you create an account on our Platform, we collect information you provide us, like your name, email address, interests, gender, age, and profile information.
  3. Content you Send and Submit – We collect information and content that you send to Showroom employees or community members directly and content you submit or post to our Platform, including your photos, photo location and notes, comments, likeness, reviews and searches.
  4. Communications – When you communicate with us (via email, phone, through our Platform, or otherwise) and when you use our Platform to communicate with others, we store a copy of your communications.
  5. Surveys and Contests – If you participate in our surveys, contests, or promotions, we will collect the information you provide to us.
  6. Information from Others – We collect information that others provide us, including information from other platforms, publicly available information, information from other users of our Platform, information from our partners and corporate affiliates, and information from third-party sites.
  7. Other Platforms – We may receive information about you from third-party platforms that obtain your permission to share this information with us. If you choose to sign-up for our Platform through Facebook or Instagram or Google, you will be asked to share certain information with us as identified by those third-party platforms.
  8. Publicly Available Information – Others may post content on our Platform that includes information about you (for example, as part of photos or stories). If you are a professional or seller, we may also collect information about you from publicly available sources and make it available as part of our Platform. For example, we may receive your name and contact information from industry associations and dealer networks in which you participate and display your affiliation with these organizations.
  9. Our Partners – We may receive information about you from our partners. For example, advertising partners may help us send communications to your address, and third parties may help us prevent fraud by verifying your contact information.
  10. Third-Party Sites – Certain third-party sites embed a Showroom plug-in, widget, or content, including through Showroom- branded buttons, badges, and slideshows and Showroom co-branded content partnerships. These plug-ins, widgets, and embedded content provide information to Showroom.
  11. Automatically Collected Information – We collect information about your use of our Platform, including your search activity, the pages you view, the date and time of your visit, content you interact with on third-party sites. We also collect information that your device provides to us in connection with your use of our Platform, such as your browser type, type of device, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs.
  12. Cookies and Similar Technologies – We use cookies in connection with your use of our Platform to collect information related to what you see and interact with on our Platform and other Platform access and use. Please see our Cookie Policy for more information on our use of cookies and how to opt-out of cookies, but please note that we do not change system behavior within our Platform in response to browser requests not to be tracked.
  13. Location Information – We will receive your device’s location if you enable this through your browser or mobile device. We may infer your general location from your IP address. You may also choose to provide us your location information by inputting this information in our Platform.
  1. Use of Information

We use the information we collect to provide, support, and personalize our Platform and to communicate with you about our Platform (on and off our Platform). The ways we do this include the following:

  • to provide and improve our Platform’s functionality, including to display content you post publicly; to process, store, and deliver your communications; to provide customer service and support; to respond to your inquiries or requests; to back-up our systems; and to improve the security of our Platform;
  • to evaluate use of our Platform for our business purposes and to improve and develop our products and services, including new products and services and our Platform’s functionality;
  • to personalize your experience, such as to tailor the content and information made available to you and our support services;
  • to display relevant advertising (on our Platform and third-party sites) and to evaluate the success of our advertising;
  • to provide feedback to community members, advertisers and partners on our Platform;
  • to communicate with you as described in our agreements with you (for example, the Terms of Service) and this Privacy Policy;
  • to prevent fraud and to maintain a quality experience for our business purposes or legal reasons, including to filter for spam and communications that violate our agreements with you;
  • to enforce compliance with our agreements with you (for example, the Terms of Service)and applicable law; to comply with our legal obligations; to prosecute or defend a lawsuit, arbitration, or similar legal proceeding; to respond to lawful requests by public authorities (including national security or law enforcement requirements);
  • to perform research and analysis for our business purposes; and
  • if you decide to participate, to administer surveys, contests, and promotions.

If you provide us information about your contacts (for example, when you sign up for our Platform through Facebook), in order to facilitate a more connected experience, we may inform your contacts who have accounts on our Platform that you also have joined our Platform and follow them on your behalf so that you may view their public activities on our Platform.

We may use your communications generally for quality assurance purposes and training and to improve our products and services. We may use your communications to understand and help manage the quality of requests received and responses sent by professionals and sellers on our Platform and to provide them feedback.

We may use your sign-in information, cookie information, device information and IP addresses to identify you and log your use across devices and our Platform. We may use your addresses to personalize your experience on our Platform.

Any use of your information that is incompatible with these uses will be disclosed to you in advance so that you may opt out of such uses at your discretion.

3. Sharing Your Information

We do not rent or sell your personal contact information (such as your email address associated with your account registration) to third parties to use for their own marketing purposes. We share information in the following ways:

  1. Platform Visitors and Users – Through our Platform, anyone can find, contact, view your public content and public activity on our Platform (for example, photos you share, if you “like” content on our Platform), including through your username. Currently, all information you share directly with Showroom or on the Showroom platform, will be considered public information available to other visitors on Showroom. In the near future, we will introduce account settings features that will allow you to control and manage public and private information.
  2. Third- Party Platforms – We share information with third-party services ( like Facebook, Instagram, Whatsapp, Google, Pinterest ) when users decide to share public photos from Showroom to those third-party platforms.  
  3. Advertisers and Ad Networks – We use advertising networks and similar companies to serve advertisements on third-party sites and to assist us in evaluating the effectiveness of our advertising. We may work with advertising partners to serve ads on our Platform. We may use advertising partners to communicate with you at the addresses they have for you. These types of companies use cookies and similar technologies. We may provide advertising networks, advertising partners, and businesses advertising on our platform with aggregate information but other than hashed information or device identifiers, we do not disclose your name, contact information, or any other personally identifiable information. Businesses advertising on our Platform may also use cookies or similar technologies to track your activities on our Platform. Please visit these organizations’ opt-out pages directly to learn about how you may opt out of receiving web-based personalized ads from them. You can access any settings offered by your mobile operating system to limit ad tracking or install the AppChoices app to learn more about how you may opt out of receiving personalized ads in mobile apps.
  4. Investigations – We may investigate and disclose information from or about you, as permitted by applicable law, if we believe that such investigation or disclosure is (a) reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) helpful to prevent, investigate, or identify possible wrongdoing in connection with our Platform; (c) helpful to protect our rights, reputation, property, or that of our visitors, users, corporate affiliates, or the public; or (d) to enforce compliance with our agreements with you.
  5. Third Party Plug-ins, Widgets, and Links

Our Platform may include third-party social media features and other third-party plug-ins and widgets. When these features are displayed on our Platform, they are operated or hosted by third parties and are subject to their own privacy policies instead of this Privacy Policy.

6. Communication

An essential part of our services that you sign up for when you create a Showroom account on our Platform is to receive communications from Showroom through email and our Platform. If you use our mobile app or provide us with your cell phone number, these communications also include text messages and push notifications. We communicate with you about your account, privacy, and interactions with your content (for example, if others “like” your photos, request that you tag your photo, respond to your comment, or if you earn a badge on our Platform). We also ask for your feedback about your experience in connection with our Platform or about your fashion discovery ideas. In accordance with applicable law, we communicate to you tips, offers, and similar services from Showroom and may feature professionals, sellers, and other businesses on our Platform in these communications. You may change your communication preferences at any time, initially through [email protected] and soon through your account settings feature. You may also opt-out of similar types of marketing emails from Showroom directly through the email. Please be aware that you cannot opt-out of receiving account and privacy-related messages from us.

Our Platform also allows you and others to send messages in our Platform and share content with others outside our Platform.

7. Account Termination and Data Retention

In order to request permanent closure and deletion of your account, please contact us via the Contact Us section. When you deactivate your account, you will cease to provide ongoing or future data to us. Your profile will no longer be viewable but in accordance with applicable law and our Terms of Service, your photos, “likeness”, “tag requests”, reviews, and other content may still be accessible and viewable.

We will keep your personal information only for as long as necessary to fulfill the purposes for which we are processing your personal information unless the law permits or requires us to retain your personal information for a longer period. For example, we may need to keep your personal data for quality assurance for our Platform or to defend future legal claims. We also will retain aggregated information after your account has been closed.Information you have shared with others will remain visible after you have closed your account or deleted the information from your own profile or account, and we do not control information or content that others have copied out of our Platform. Please note that copies of information that you have updated, modified, or deleted may continue to reside in our systems for a period of time, and we may maintain copies of this information as part of our business records.

      8. Children

Our Platform is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. In the event that we learn that we have collected personal information from a child under age 13, we will take appropriate steps to delete that information. If you become aware or believe that a child has provided us with personal information, please contact us as provided in the Contact Us section.

      9. Data Security

We use reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.

      10. Updates to this Privacy Policy

We may revise this Privacy Policy from time to time. The most current version of our Privacy Policy will govern our use of information about you. If we make material changes to our Privacy Policy, we will notify you by email or by posting a notice on our Platform. By continuing to access or use our Platform after those changes become effective, you are subject to the revised Privacy Policy.

      11. Contact Us

If you have questions or comments about Showroom Privacy Policy contact us at [email protected]

      12. International Transfers of Personal Information

Showroom is a global organization. In order to provide you with the services you sign up for by creating a Showroom account or visiting our Platform, your personal information will be transferred to and processed in the United States (or any other country where we, our corporate affiliates, agents, and service providers operate). Data protection laws differ among jurisdictions, and the United States and these other jurisdictions may not provide the same level of protection for personal information as your jurisdiction of residence. If you are from the European Economic Area (“EEA”) and we transfer your personal information to countries outside of the EEA, we will take appropriate steps to ensure your personal information is afforded the same level of protection as described in this Privacy Policy.

      13. Legal Basis for Processing Personal Information (European Economic Area)

If you are from the EEA, our legal basis for collecting and using the personal information described in this Privacy Policy will depend on the personal information concerned and the specific context in which we collect it. We collect and use your information for a variety of business purposes that are in our legitimate interests, in order to enter into or perform a contract with you, with your consent, or to comply with our legal obligations.

If you wish to learn more about specific legal grounds we rely on to process your information for any particular purpose (including any legitimate interests we have to process this information), please contact us as provided under the Contact Us section. For example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.

Effective August 31, 2018